Halfday is a fiber-rich canned tea brand inspired by 90's classics.
*Not published. Social graphics were used for a test project; the rest of the campaign is conceptual.
Goal
Increase Halfdays brand awareness and market share among health-conscious consumers seeking refreshing, probiotic-rich beverage alternatives.
Takeaway
The beverage that suits all your needs.
Tone
Celebrating summer.
Imagine spending a perfect Summer Friday at the beach, park, or your favorite outdoor spot. Now, picture a refreshing, probiotic-rich iced tea that's just what you need to cool down and recharge. That's where Halfday comes in. Our pop-up tea van gives away free cans of Halfday to help make the most of Summer Fridays.
Friday Finish
YouTube, TV :30
Over-the-shoulder shot of a young woman sitting at her desk in a home office in front of a laptop. Close-up of a notification popping up on the phone displaying a calendar event for “Summer Friday” at 1:00 PM. Back to the first shot, the woman sighs in relief, turns off her phone, and shuts her laptop. Pleasant background music starts to swell. she stands up, grabs the tote bag off the back of her chair, opens the fridge, and takes out a Halfday can. Hear the crack of the can & sip opening out of frame. Closeup shot as she sets the can (in focus) down on the counter in the frame as she runs through her apt in the background (out of focus) tossing things into her tote.
